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WRONG QUESTIONS, WRONG RESULTS
Three questions that reveal if your communications program is built to succeed. Photo: Tumisu Most communications programs begin in the wrong place. Not with the wrong people. Not with the wrong tools. With the wrong questions. And most leaders never realize it. The question organizations typically start with is: what should we be doing? The calendar fills up. Tactics get executed. And somewhere along the way, a harder set of questions never gets asked. Three questions, spe
3 days ago3 min read
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Gisele McAuliffe
WRONG QUESTIONS, WRONG RESULTS
Three questions that reveal if your communications program is built to succeed. Photo: Tumisu Most communications programs begin in the wrong place. Not with the wrong people. Not with the wrong tools. With the wrong questions. And most leaders never realize it. The question organizations typically start with is: what should we be doing? The calendar fills up. Tactics get executed. And somewhere along the way, a harder set of questions never gets asked. Three questions, spe
Gisele McAuliffe
3 days ago3 min read
STORY FIRST
A public interest communicator puts social impact storytelling at the center of her practice — and explains exactly what that means. Listening first. Consent as practice. Stories built on agency, not suffering.
Gisele McAuliffe
May 142 min read
The Hidden Language of Nonprofit Storytelling
The author interviewing the leader of a farming association in Southern Nigeria If you work in the nonprofit sector here's something that will either make you feel better or worse about your next strategy meeting: civil society has never agreed on the term for its own signature practice — storytelling. Nonprofit storytelling. Impact storytelling. Narrative change. Story-driven communications. Lived-experience storytelling. Transformative storytelling. The list goes on and eve
Gisele McAuliffe
May 53 min read
What I Tell Students About Public Interest Communications
Photo: Vitaly Gariev As an adjunct instructor of public interest communications at the University of Florida, every semester students have asked for my advice about pursuing a career in the field. I understand and appreciate their questions. The transition from the classroom to the workplace is challenging. The headlines about a tight job market are real and the competition is fierce. But here is what I would like every student to know: I believe public interest communication
Gisele McAuliffe
Mar 302 min read
Can Your Communications Prove Its Worth?
Social impact communications belongs at the leadership table — this article shows you how.
Gisele McAuliffe
Mar 242 min read
Top nonprofit leaders know this — do you?
Cutting a nonprofit's communications budget doesn't save money — it undercuts success.
Gisele McAuliffe
Mar 53 min read
Learning From Experience
I recently had one of those big lightbulb moments.
Gisele McAuliffe
Aug 14, 20231 min read
There's a Secret Social Impact Communicators Want Leaders To Know
Here's an open secret amongst communications strategists.
Gisele McAuliffe
Feb 13, 20232 min read
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