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Gisele McAuliffe


The Hidden Language of Nonprofit Storytelling
The author interviewing the leader of a farming association in Southern Nigeria If you work in the nonprofit sector here's something that will either make you feel better or worse about your next strategy meeting: civil society has never agreed on the term for its own signature practice — storytelling. Nonprofit storytelling. Impact storytelling. Narrative change. Story-driven communications. Lived-experience storytelling. Transformative storytelling. The list goes on and eve
Gisele McAuliffe
May 53 min read


What I Tell Students About Public Interest Communications
Photo: Vitaly Gariev As an adjunct instructor of public interest communications at the University of Florida, every semester students have asked for my advice about pursuing a career in the field. I understand and appreciate their questions. The transition from the classroom to the workplace is challenging. The headlines about a tight job market are real and the competition is fierce. But here is what I would like every student to know: I believe public interest communication
Gisele McAuliffe
Mar 302 min read


Can Your Communications Prove Its Worth?
Social impact communications belongs at the leadership table — this article shows you how.
Gisele McAuliffe
Mar 242 min read


Top nonprofit leaders know this — do you?
Cutting a nonprofit's communications budget doesn't save money — it undercuts success.
Gisele McAuliffe
Mar 53 min read


Learning From Experience
I recently had one of those big lightbulb moments.
Gisele McAuliffe
Aug 14, 20231 min read


There's a Secret Social Impact Communicators Want Leaders To Know
Here's an open secret amongst communications strategists.
Gisele McAuliffe
Feb 13, 20232 min read
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