If your nonprofit's budget were cut tomorrow, could you prove the measurable value of communications? Too often, the answer is no. In my new article, I explain how nonprofit communicators can measure outcomes instead of outputs, earn a seat at the leadership table and make their work too valuable to cut. It includes a five-step framework and three questions to ask about your most important objective.

Three questions that reveal if your communications progam is built to succeed.

A public interest communicator puts social impact storytelling at the center of her practice — and explains exactly what that means. Listening first. Consent as practice. Stories built on agency, not suffering.

One great story is an asset. A well-governed story bank is a capability. How mission-driven organizations can build social impact storytelling programs.

As an adjunct instructor of public interest communications at the University of Florida, every semester students have asked for my advice about pursuing a career in the field. I understand and appreciate their questions. The transition from the classroom to the workplace is challenging. The headlines about a tight job market are real and the competition is fierce. But here is what I would like every student to know: I believe public interest communications is one of the most

Social impact communications belongs at the leadership table — this article shows you how.