KEY OUTCOMES

• Over a six-month period, I built a robust marketing program that led to higher global awareness of CCAP among targeted policy makers and more successful long term funding.

• Designed and managed a special event at the UN Climate Conference in Nairobi that won government representatives’ endorsements of a new CCAP policy proposal and $200K in new funding for the organization.

THE CHALLENGE

• Expand national governments' support for several top-priority CCAP climate change policy proposals

• Assess, create a strategic communications plan and improve CCAP's communications operations so they better promote the organization's successes in developing innovative policy solutions to pressing climate change, air quality and clean energy challenges around the world.

ACTIVITIES

• Produced a detailed assessment of CCAP communications capabilities in the form of strengths, challenges and opportunities for improvement.

• Created a strategic communications plan to achieve CCAP's policy research, promotion and fundraising objectives for the next two years. Tactics included:

  • Target audience analysis

  • Competitive analysis

  • Brand refinement—new key messages, brand style guide and recommendations for new website

• Conducted group and individual communications trainings with CCAP staff and leaders